49 unique stores were involved in this nationwide survey, including stores from major grocery chains and independent stores. This survey was supported by volunteers in 150 cities and towns from 12 provinces and territories across Canada.

TruValue Safeway Village Food Markets Country Grocer Zehrs Super A Foods Whole Foods Costco G&H AG Foods Butcher Boys Foodland Askews Foods Maxi Metro Mountain Goodness Natural Foods Fortinos Choices Fairway Market Dominion Save-On Foods IGA Extra Foods Liberty Sobeys Your Independent Grocer (Loblaws Chain) Provigo No Frills Food Basics Kootenay Co-op Gimli Fish Market Northmart Quality Foods Marche Bonichoix Giant Tiger Buy-Low Foods Co-op Atlantic Pete's. Independent (Sobeys) Federated Co-Op Real Canadian Superstore Valumart Loblaws Atlantic Superstore Big Way Nesters Discovery Foods Wal-Mart Farm Boy Thriftys

Seafood mislabelling can occur anywhere along the supply chain – which means it may not be the retailer that is responsible for the mislabelling. It would be unfair to place the onus on the retailer without knowing the exact origin of the labelling error. SeaChoice followed up with each retailer for which our DNA testing found instances of mislabelling.

We alerted the retailers to the issue and discussed what steps they could take to make sure errors do not happen again in the future.